STV Advert Project
Collaborating with STV ‘ads up’ for art students
Design for Digital Media students from Gray’s School of Art at Robert Gordon University, Aberdeen, have been working in collaboration with STV to design and create a range of concepts for television ads.
The students created a collection of adverts to highlight the range of services provided by STV Advertising Sales using the motion graphics and visual effects package Adobe After Effects. The ideas the students came up included the concept of a bored businessman with nothing to do because his services hadn’t been advertised with STV.
While designing the ads the students were asked to consider tasks such as developing a design brief with the client, carrying out research and investigation, and exploring ideas using a range of design processes and techniques.
Student Jonathan Lewery (20), from Inverness, came up with a concept favoured by STV bosses above all others. He thought up a scenario involving a small news agents where the shop owner uses a laser device to duplicate his customers, with awful consequences, instead of advertising with STV. This demonstrated how advertising with STV was much easier than going to great lengths to increase your customer base.
Jonathan was acknowledged for a strong pitch and a humorous treatment of the subject and was offered a work placement with STV as well as receiving an award. Now in his fifth week of the placement, Jonathan is enjoying working on a variety of commercial projects for the company and enjoying every minute of it. He said: “The experience I am gaining from being in this fast-paced, creative environment is invaluable. I am getting the opportunity to work on live client briefs that allow me to expand my skill set and challenge me to produce original ideas to meet the demands of the clients.”
Paul Farquharson, Commercial Producer at STV, said: “Jonathan’s witty take on the brief really caught our imagination. We were extremely impressed with the standard of work produced by the third year Digital Media Design students across the board and look forward to working with them in the future.”
Created for stv north’s ComCab Aberdeen campaign.
Creative by Paul Farquharson.
Animated by myself.
The whole thing was animated in about 10 hours. It’s probably the quickest turn around I’ve had and by far one of the most fun jobs. Props to Paul for the awesome script and to the voice-over artist who brought it to life. It worked a treat!
Cameron Craddock, Programme Leader for Communication Design at Gray’s said, “Our courses regularly work and collaborate on projects with a wide range of industry partners to ensure our students have the relevant key skills required to enter the workplace. It was a pleasure to work with STV and I would like to thank them both for taking the time to give our students an insight into their daily working activities.”
